“The customers love our brand here,” she said. “Is this project intended to alleviate some of that traffic?” he asked.Ĭarrola-Cheng said one store would not solve traffic issues. Carrola-Cheng assured that the full Starbucks menu would be available.Ĭhair Daniel Dodge expressed concerns about traffic near the existing Starbucks at the corner of Main Street and Green Valley Road across from CVS. “Our nearby stores really need some support, and we like this option because it will provide the support it needs to our customers as well as our existing stores.”Ĭommissioner Martha Vega asked if tea, pastries and other non-coffee items would be sold at this new location. “We’re hoping to activate that corner with walkability,” she said. “If it was bigger, we probably would have added a cafe, but we just could not get that on this size site, but we need a drive-thru facility in this area of town,” he said.Ĭlaudia Carrola-Cheng, Starbucks’ regional store development manager, also said the potential redevelopment of the former Kmart would provide a space for new businesses. Coda said it was because of the size of the site. “I think consolidating the work hours, we’ll be able to keep the same staff and plan on adding more catering options.”įernando Muñoz also clarified that his family only owns a small portion of the shopping center, not the center itself.Ĭommissioner Jenni Veitch-Olson asked why it would only be a drive-thru. “We’ve been, in both locations, running on fumes with staff,” he said. Fernando Muñoz, who co-owns the property with his parents, said the other location has been closed on Tuesdays and Wednesdays since before the COVID-19 pandemic, so the goal is to transition all employees over. Madrigal said Pleasanton-based firm TJKM Transportation Consultants conducted a traffic study at three existing Starbucks locations in Watsonville during peak hours and found that the new location would not bring a significant traffic increase.Ĭommissioner Lucy Rojas asked if employees at the current Taqueria Mi Tierra would be given priority once the new location opens. The site would also have 12 parking spaces. Madrigal said the project would differ from other Starbucks locations by not having any indoor seating for customers and instead offering only a drive-thru, walkup window and outdoor patio area, in line with similar locations the company has opened over the past two years. The current restaurant is 1,488 square feet and is located in a shopping center surrounded by several businesses, including a large former Kmart that has been closed since 2021. The new Starbucks will go in place of the Taqueria Mi Tierra II restaurant at 1726 Freedom Blvd., which will be demolished as the restaurant owners plan to relocate it nearby.Īssistant Planner Alvaro Madrigal said an application for a special use permit was filed by Frank Coda of architectural firm GreenbergFarrow on behalf of property owners Efran and Secondina Muñoz. Its seventh Starbucks, approved by the Planning Commission in a 5-1 vote, will come in a different variation: one with only a drive-thru, outdoor patio and walkup window. WATSONVILLE - With its six Starbucks shops in town, Watsonville offers a number of variations on the iconic coffee chain, from its classic sit-down coffee shops to stores that offer a drive-thru component to stores within stores, such as the ones in Safeway and Target.
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